Building a strong digital presence is vital for community participation without draining resources. This session explores Google, Facebook, and Instagram tools to effectively engage your audience. Learn the difference between social media and advertising, plus best practices for parks and recreation departments. We will cover essential "must-do" strategies and pitfalls to avoid. Gain actionable knowledge on targeted ads and ROI to create a more efficient, impactful online presence for your community.

Learning Objectives:

1. Use Google, Facebook, and Instagram tools to build an effective, informed online presence.

2. Differentiate between ad types like pay-per-click and pay-per-result to maximize your digital ROI.

3. Identify low-value social platforms to ensure more strategic use of department time and resources.

Presenters:

Jared Moore, President/Co-Founder, Athletify

Jared Moore is a serial entrepreneur with over 20 years of experience building businesses from concept to exit. He has launched over a dozen companies with a 90% success rate, including a recent eight-figure exit. Currently the President and co-founder of Athletify, Jared is a former collegiate athlete and UVU business graduate. His diverse background includes being a premier freefall photographer and appearing on national television. A father of five, Jared spends his spare time surfing and coaching his children in multiple sports.