Discover how partnerships, artificial intelligence, and geospatial technology are helping trail organizations, parks, and recreation leaders build stronger, more connected outdoor communities. This session explores real-world strategies for improving mapping accuracy, engaging volunteers, supporting asset management, and turning trail data into actionable insights. Learn how collaborative technology can strengthen stewardship, improve decision-making, and help organizations plan for the future together.
Learning Objectives:
Predict outdoor enthusiast behavior using AI-driven recreation and engagement signals.
Identify geospatial data sources that improve trail planning and asset management.
Describe audience targeting strategies for reaching outdoor enthusiasts more effectively. Recognize predictive patterns that influence outdoor enthusiast participation and visitation.
List partnership models that increase engagement, fundraising, and volunteer participation
Presenters:
Brian Gavin, Co-Founder, TrailIntel
Brian Gavin is Co-Founder of TrailIntel, a technology platform helping trail organizations, parks, clubs, and outdoor businesses modernize how they manage, promote, and sustain recreation assets. With a background spanning SaaS growth, geospatial technology, and outdoor recreation, Brian works closely with state associations, land managers, and volunteer organizations to improve trail mapping accuracy, community engagement, fundraising, and operational visibility. Through TrailIntel, he is helping shape the future of connected outdoor experiences by combining real-time data, mobile technology, and community-driven stewardship across snowmobile, ATV, and trail networks.